Website Review: memberpress

This week, I'm reviewing the website for memberpress, a WordPress plugin for building membership sites:

Let's start with some wins. Memberpress has:

Wins:

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    Good bullets in the introduction that explain the benefits of the product
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    A clear, concise description of the product on the homepage
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    A list of services with which the product integrates
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    An About page that keeps the language simple and breaks up the information into digestible chunks
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    A Pricing page that does a nice job laying out the descriptions of the different plans

Here are a few opportunities for improvement that can help increase sales:

Opportunities for improvement:

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    When I used the Internet Archive, it looks like you haven’t changed your homepage in quite a while (2015).  You should try testing different text and layouts to continue optimization.
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    There is an email signup, which is fantastic. However, I signed up a while back, and I have not received any emails.
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    While the bullets are good, I challenge you to improve them. For example, you might want to add one about how long it takes to install memberpress.
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    Use your copy to give them more of a reason to continue from the home page.  You have an opportunity to pique the reader's interest before they move on.
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    Add more credibility by showing reputable brands that use the program.
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    You have testimonials, which is great, but what if you add some pictures? Get more details on why they like the product. Dig deeper by asking the right questions.
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    While the Tour page is a great idea, the images are too small, hard to read, and there are too many of them to be useful. Instead, try breaking up the information across more pages and improve the flow of your copy.
  • plus
    Instead of using "The WordPress Membership Plugin of Champions" for your Twitter profile, I would recommend using something based on your USP.

The Final Verdict:

You already have an impressive website, and by addressing these Opportunities for Improvement you can make it even better.


Would you like to request a review of your website? If so, please contact me at reviews [at] resoundingwords.com.

About the Author

Chris Hardee is a tech copywriter who creates compelling copy with a strong voice and simplifies complex ideas for a broader audience.

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