Website Review:

This week, I'm reviewing the website for Drag, a Gmail plugin that "transforms Gmail into organized lists (like Trello, in Gmail)":


Let's start with some wins. Drag has a nice looking website with several things done right:


I love the "get launch pricing" countdown at the top of the screen; it adds a sense of urgency. 

You offer great social proof:
"Featured in Chome Store (with 5 stars)."
"10K+ users trust Drag including some well-recognized brands"

Adding a public road map in Trello informs both users and prospects where your company is going.

You provide an authentic video that shows exactly how transforming our Gmail into organized lists will look with Drag.

"Adding people to your email list without their consent isn't going to win their trust or make them want to work with you." - Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences by Robbie Samuels

Here are a few opportunities for improvement that can help improve sales:

Opportunities for improvement:

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    Instead of using cold email for lead generation, offer a free giveaway and use it to get them to opt-in to your email list. This will allow you to create an email series that is helpful while promoting your product.
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    Move your countdown timer farther down the page so the reader understands the benefits of purchasing your product before you tell them how long they have to get it.
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    Security is critical to our emails. However, the only reference you have to security is in a link at the bottom of the page. Make security content more prevalent on the page. This could be a powerful addition to your marketing.
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    On the home page, you mention 10K+ users trusting Drag, but on your pricing page, it has 14K+. Make these the same.
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    You've done such a great job with your authentic video, you should make it easier for people to access. You could test adding a video image to the home page to make it more noticeable.
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    Nice job adding testimonials at the bottom of the home page. However, it would be more authentic if you added the names (and possibly a picture) of the people that gave the testimonials.

The Final Verdict:

You already have an impressive website, and by addressing these Opportunities for Improvement you can make it even better.

Check out this review of

Would like to request a review of your website? If so, please contact me at reviews [at]

About the Author

Chris Hardee is a tech copywriter who creates compelling copy with a strong voice and simplifies complex ideas for a broader audience.

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