Fixing your follow-up emails


In this video, I'm going to teach you a simple trick that many businesses get wrong with their follow up emails.

Recently, I attended a conference, got my badge scanned, and started receiving emails a few weeks later. Now, I'd like to share with you some clips that I've found are common practice from these emails:

  • "I noticed we were both at Black Hat last week"
  • "I didn’t get a chance to introduce myself"
  • "I am not sure if you have seen this"
  • "If interested, I would love to provide a more in-depth, live demonstration of our platform."

As you can tell, these clips are filled with "I's".

My solution is to focus on the reader instead using AIDA.

This stands for:

Attention: The opening line pulls the reader in by referencing the conference

Interest: It piques her interest by telling them about the current state of cyber criminals

Desire: What the fear of missing out is really going to do.  What will do when the next cyber attack hits?

Action: What action do you want them to take?

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About the Author

Chris Hardee is a tech copywriter who creates compelling copy with a strong voice and simplifies complex ideas for a broader audience.

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