In this video, I'm going to teach you a simple trick that many businesses get wrong with their follow up emails.
Recently, I attended a conference, got my badge scanned, and started receiving emails a few weeks later. Now, I'd like to share with you some clips that I've found are common practice from these emails:
- "I noticed we were both at Black Hat last week"
- "I didn’t get a chance to introduce myself"
- "I am not sure if you have seen this"
- "If interested, I would love to provide a more in-depth, live demonstration of our platform."
As you can tell, these clips are filled with "I's".
My solution is to focus on the reader instead using AIDA.
This stands for:
Attention: The opening line pulls the reader in by referencing the conference
Interest: It piques her interest by telling them about the current state of cyber criminals
Desire: What the fear of missing out is really going to do. What will do when the next cyber attack hits?
Action: What action do you want them to take?