All Posts by Chris Hardee

Website Review: s2Member

Website Review: s2Member

This week, I'm reviewing the website for s2Member, a membership plugin for WordPress:

Website:

Let's start with some wins. 

Wins:

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    "It's like a cash machine." You did a great job with this paragraph, explaining the benefits of s2Member and how it will help the reader make more money.
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    I like how you've spelled out the features of each type of license in the pricing diagram.
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    Adding the description to each item in the features section is brilliant. It allows the reader to expand each item when they have questions.

Here are a few opportunities for improvement that can help improve sales:

Opportunities for improvement:

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    You have an incredible community and have done a nice job telling the reader about the many benefits they will receive when they use your software. To improve upon it, you could compare your software to a company where email is their only support option, which can take days to resolve an issue.  Show them how the community with s2Member is better.
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    You should include pictures in your testimonials.
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    The online demo is a brilliant idea, allowing visitors to experience your product before they buy.
    What happens after they complete the demo? Could you make better use of your email marketing to bring back the visitor if they don't sign up?

The Final Verdict:

You already have an impressive website, and by addressing these Opportunities for Improvement you can make it even better.


Would like to request a review of your website? If so, please contact me at reviews [at] resoundingwords.com.

Website Review: Memberpress

Website Review: memberpress

This week, I'm reviewing the website for memberpress, a WordPress plugin for building membership sites:

Let's start with some wins. Memberpress has:

Wins:

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    Good bullets in the introduction that explain the benefits of the product
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    A clear, concise description of the product on the homepage
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    A list of services with which the product integrates
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    An About page that keeps the language simple and breaks up the information into digestible chunks
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    A Pricing page that does a nice job laying out the descriptions of the different plans

Here are a few opportunities for improvement that can help increase sales:

Opportunities for improvement:

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    When I used the Internet Archive, it looks like you haven’t changed your homepage in quite a while (2015).  You should try testing different text and layouts to continue optimization.
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    There is an email signup, which is fantastic. However, I signed up a while back, and I have not received any emails.
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    While the bullets are good, I challenge you to improve them. For example, you might want to add one about how long it takes to install memberpress.
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    Use your copy to give them more of a reason to continue from the home page.  You have an opportunity to pique the reader's interest before they move on.
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    Add more credibility by showing reputable brands that use the program.
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    You have testimonials, which is great, but what if you add some pictures? Get more details on why they like the product. Dig deeper by asking the right questions.
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    While the Tour page is a great idea, the images are too small, hard to read, and there are too many of them to be useful. Instead, try breaking up the information across more pages and improve the flow of your copy.
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    Instead of using "The WordPress Membership Plugin of Champions" for your Twitter profile, I would recommend using something based on your USP.

The Final Verdict:

You already have an impressive website, and by addressing these Opportunities for Improvement you can make it even better.


Would you like to request a review of your website? If so, please contact me at reviews [at] resoundingwords.com.

Website Review: Dragapp.com

Website Review: Dragapp.com

This week, I'm reviewing the website for Drag, a Gmail plugin that "transforms Gmail into organized lists (like Trello, in Gmail)":

Website:

Let's start with some wins. Drag has a nice looking website with several things done right:

Wins:

I love the "get launch pricing" countdown at the top of the screen; it adds a sense of urgency. 

You offer great social proof:
"Featured in Chome Store (with 5 stars)."
"10K+ users trust Drag including some well-recognized brands"

Adding a public road map in Trello informs both users and prospects where your company is going.

You provide an authentic video that shows exactly how transforming our Gmail into organized lists will look with Drag.

"Adding people to your email list without their consent isn't going to win their trust or make them want to work with you." - Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences by Robbie Samuels

Here are a few opportunities for improvement that can help improve sales:

Opportunities for improvement:

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    Instead of using cold email for lead generation, offer a free giveaway and use it to get them to opt-in to your email list. This will allow you to create an email series that is helpful while promoting your product.
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    Move your countdown timer farther down the page so the reader understands the benefits of purchasing your product before you tell them how long they have to get it.
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    Security is critical to our emails. However, the only reference you have to security is in a link at the bottom of the page. Make security content more prevalent on the page. This could be a powerful addition to your marketing.
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    On the home page, you mention 10K+ users trusting Drag, but on your pricing page, it has 14K+. Make these the same.
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    You've done such a great job with your authentic video, you should make it easier for people to access. You could test adding a video image to the home page to make it more noticeable.
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    Nice job adding testimonials at the bottom of the home page. However, it would be more authentic if you added the names (and possibly a picture) of the people that gave the testimonials.

The Final Verdict:

You already have an impressive website, and by addressing these Opportunities for Improvement you can make it even better.

Check out this review of memberpress.com.

Would like to request a review of your website? If so, please contact me at reviews [at] resoundingwords.com.